Old media ways are floundering. In a desperate bid for our attention and dollars, they’re riveting on what inflates fear, divides and conquers, or appeals to the lowest common denominator. And yet, they still demand all the marketing and most of the profit from creatives.

But the extraordinary technological changes of the past two decades have upended their stranglehold. Now anyone can have a TV channel on YouTube, do journalism on a blog, shape taste and style on social media—and, yes, publish books, independently and with integrity.

2020 might seem like the worst time to have launched a new venture. But it’s precisely now, when media and business are more frightened than ever and push that fear onto consumers, that we need fresh voices of hope, creativity, insight, and truthfulness. To quote aphorism attributed to Martin Luther: “If I knew the world would end tomorrow, I’d plant an apple tree today.”

Here at Thornbush Press you’ll find—already now, and more in the months and years to come—transgenre theology, memoirs of grace, doctrinal poetry, novels of mystagogical realism, and curated catechesis.